Victoria's Secret models Josephine Skriver and Jasmine Tookes have joined forces to launch their new activewear brand Joja, to be unveiled later this month.

The duo previously co-founded an Instagram platform in the same name, and the first collection includes the newly designed V Butter bra and leggings in a variety of colours. Skriver shared the news on social media, posting 'Can barely contain my excitement for @joja to drop!! Don’t forget to sign up on joja.com for early access 🙌🏼'.